Your online activity is being watched, captured, analyzed and sold
Without proper privacy settings, your smartphone tracks your location, your browser logs your searches, your email provider collects your subject lines, and your apps silently monitor your activity. Every scroll, search, and swipe builds a behavioral profile, not to serve you, but to exploit your data.
They profit at your expense
Big business, data brokers, social media platforms, and bad actors reap billions of dollars from your personal information while leaving you exposed to creepy ads, scams, phishing attempts, and manipulation.
You don't need technical skills to protect yourself online
You just need simple steps, clear guidance, and a community that believes your privacy matters.
Choose between two paths to protect your digital privacy:
1️⃣ Go on a Shield Up! Quest (solo learning)
Each quest is a multimedia digital book that includes "how to" videos and explains why the actions are important and then guides you step-by-step to set your privacy dial accordingly. You learn privately, at your own pace.
Privacy made DOABLE and accessible for all
Anyone can purchase a Quest.
2️⃣ Join the Initiative (guided path)
Members benefit from the guided quest experience, monthly cohorts, community support, and Privacy Pup encouragement.
Have your TECH and DATA, too
Membership is by invite only, but anyone can request an invitation.
Privacy is Public
Together, we’re building a privacy-first future where individuals - not corporations, governments or bad actors - hold the power.
When you take back control of your data, you protect your identity, your dignity, your choices, and the people you love.
Why Privacy Matters
Our Data, Our Life
We’re not waiting for Silicon Valley to change or the government to step in and legislate. We’re changing ourselves and saying NO to data pilfering and behavioral profiling.
