Without proper privacy settings, your smartphone tracks your location, your browser logs your searches, your email provider collects your subject lines, and your apps silently monitor your activity.

Every scroll, search, and swipe builds a behavioral profile, not to serve you, but to exploit your data.

They profit at your expense

Big business, data brokers, social media platforms, and bad actors reap billions of dollars from your personal information while leaving you exposed to creepy ads, scams, phishing attempts, and manipulation.

Together, we’re building a privacy-first future where individuals - not corporations, governments or bad actors - hold the power.

Privacy is public

If you share your contacts or your location data, third parties can use that information to create shadow profiles and map your relationships, often without anyone's consent.

When you take back control of your data, you protect your identity, your dignity, your choices, and the people you love. Help reclaim digital privacy.

The PrivacyMatters2u Initiative

Digital privacy accessible and doable for all.

We’re not waiting for Silicon Valley to change or the government to step in and legislate. We’re changing ourselves and saying NO to data pilfering and behavioral profiling.