Keep your tech and data, too
You don’t have to give up the tools you use every day to protect your privacy. Simple changes can make a real difference.
You have the power
Take agency over your digital life with choices that put you back in charge of your data.
Privacy can be simple
Privacy made DOABLE and accessible for all.
Privacy is something we do together
Your actions protect yourself and others, too.
You don't need technical expertise to protect your personal information. PrivacyMatters2u provides clear step-by-step guidance and a community that supports you.
Start your privacy journey on your own terms and conditions
1️⃣ Learn how to keep your data to yourself
Protect your digital life with small learning moments provided 2 - 3 times per week.
Free to all
2️⃣ Go further, together as an Initiaitve member (guided path)
Join a nurturing community that supports a more private, intentional digital life. Go on privacy quests and complete small, doable missions that explain why the actions are important and what steps to take to set your privacy dial accordingly. You'll receive ongoing guidance, curated content and encouragement every step of the way.
Be a part of a movement and a means.
3️⃣ Meet Privacy Pup
Your friendly guide to simple, confident privacy steps. Privacy Pup is here to help you learn, take action, and stay motivated every paw print of the way 💛 🐾
Why Privacy Matters
Our Data, Our Life
We’re not waiting for Silicon Valley to change or the government to step in and legislate. We’re changing ourselves and saying NO to data pilfering and behavioral profiling.