Do one, do all, in any order. None of them take over two to three hours of your time in total, and almost every mission is less than five minutes. The quests include:

Shield Up! Join the Initiative

Become a part of a movement to protect digital privacy

Download the private messaging app Signal, join a PrivacyMatters2u support group on Signal, subscribe to our Substack (free or paid), complete a sample Shield Up! mission, receive fifty percent off of all future quests, and have the opportunity to become a privacy ambassador.

Shield Up! Brokers' Bog

Boot the data brokers out of your business.

Data brokers operate behind the scenes collecting and selling your personal information to advertisers, insurance companies, government agencies and scammers. Shut them down. Delete your personal profiles.

Shield Up! Inbox Island

Ditch an inbox that reveals more of your life than you realize.

Set up a privacy-focused email, move your contacts and logins, forward what matters (not the junk), and shut down your old account for good. It’s time your inbox worked for you, not advertisers.

Shield Up! Cloaked Coast

Browse like no one's watching.

Without a VPN, Internet Service Providers, data brokers, hackers, and ad networks can see where you go, what you do, and who you are. Install a VPN to keep your digital life private from coffee shop Wi-Fi to your home network and everything in between.

Shield Up! Stop the Snoop

Block app, website and browser tracking. 

Lock down the privacy of your devices, turn tracking off on your phone, apps, keyboard and digital assistant, limit app permissions, protect your search, and block cookies.

Shield Up! METAmorphosis

Escape the Meta web and still stay social.

Shrink your digital shadow across Facebook, Instagram and Threads. Lock down your profile, stop Meta’s silent surveillance, control what’s collected, and protect your data without logging off for good.

Shield Up! DeGoogle Your Life

Break free from one of Big Tech's largest data hoarders.

Google knows more than your best friend. Chrome knows your searches, Maps your movements, Docs your greatest thoughts, Sheets the numbers most important to you. YouTube logs what you watch. Reclaim your digital independence by untangling from Google’s web, step by step.

🌍 Build the Movement

Be a Mentor

Guide and protect others

Help a friend, family member, or neighbor complete a quest.

Spread the Word

Buy a t-shirt or a cap

Let's be an old-fashioned word-of-mouth movement. Be a walking billboard for privacy sake!

Host a Delete Me Party

Clear your record

Host or attend a “Delete-Me” Party (as in, delete your data), and request removal from major data brokers and corporate databases.

💰💚🏘️  The more you do, the greater your impact and the more of the bonus pool you earn.

*The quests for 2026 establish the foundational elements of good privacy hygiene. Every year, we will add new quests including Shield Up! Hearth & Home (Internet of Things) and Shield Up! Ground Your Data (the Cloud) in 2027.

Empower others to protect their data by inviting them to join the PrivacyMatters2u Initiative. Every time a new member uses your referral link to sign up, you receive a $10 commission added to your annual bonus.

Terms and Conditions: 

Operated by: SummerSnow Publications, LLC ("SummerSnow," "we," "our," "us") 

Last Updated: November 2025 

Contact: info_privacymatters2u@proton.me

Statement of Purpose 

The PrivacyMatters2u Initiative (the “Initiative”) is a for-profit membership program operated under SummerSnow Publications LLC, a Minnesota limited liability company. 

Membership in the Initiative provides educational tools, privacy training resources, and eligibility to participate in the annual Privacy Bonus Pool as described below. 

Participation in the Initiative is governed by these Terms and Conditions (“Terms”). By enrolling as a member, you agree to be bound by these Terms. 

Relationship to SummerSnow Publications LLC 

The Initiative is a project of SummerSnow Publications LLC (“SummerSnow”). 

The Initiative is a standalone program within SummerSnow whose revenues, expenses, and bonus pool are tracked separately. 

The Privacy Bonus Pool is funded only by Initiative membership dues, commissions earned through Incogni, NordVPN, Proton and other affiliates, Shield Up! trainings, and merchandise sales such as t-shirts and caps. No other SummerSnow business activities — including acting, multimedia production, book publishing, the 5 Photos and a Profile podcast, or unrelated creative projects — are included in or contribute to the Privacy Bonus Pool. 

Likewise, members of the Initiative have no ownership interest or financial claim to any part of SummerSnow Publications LLC or its other business divisions. 

Membership Terms 

Annual membership fee: $45 USD (non-refundable except as required by law), as updated from time to time. 

Membership term: 12 months from the date of enrollment. 

Renewal: Members may renew annually at the prevailing membership rate. 

Membership benefits include discounts on educational materials (the “Content”), access to Signal groups and newsletters related to privacy topics, and participation in the Privacy Bonus Program (described below). 

Payments and Platform 

The Initiative uses a third-party shopping platform and payment processor, Payhip with Stripe. You can find out more about Payhip at https://payhip.com/ and Stripe at https://stripe.com/. By accessing or purchasing Content from SummerSnow, you are agreeing to Payhip’s Terms of Use and Stripe’s Terms of Use.  

SummerSnow uses EmailOctopus for its email campaigns. You can find out more about EmailOctopus at its website, https://emailoctopus.com/. By signing up for the Initiative, you are agreeing to SummerSnow’s use of EmailOctopus and to EmailOctopus’s Terms of Use. For more information, please visit EmailOctopus’s website. 

Member Conduct 

Members agree to: 

Use resources for lawful personal use only; 

Treat other members respectfully in online and offline interactions; 

Communicate constructively and with kindness in Signal texting threads understanding that the groups are self-moderated and dependent on the self-regulation of the members 

Protect other members’ privacy and refrain from unauthorized data sharing; 

Comply with these Terms and all applicable laws; 

Respect the copyrighted material owned by SummerSnow and its licensors and provided to Members for personal use only. 

Violations may result in suspension or termination of membership. 

Privacy Quests and Badges 

Members may complete as many Privacy Quests during their membership year as listed on the Member site. 

Upon completion of each quest, members receive a Badge acknowledging their participation. 

Quests are self-directed educational activities intended to raise awareness and promote better digital privacy practices. 

Completion verification may require limited self-reporting, screenshots, or other non-invasive proof at the Initiative’s discretion. 

Privacy Bonus Pool 

The Privacy Bonus Pool is funded by revenues remaining after administrative and operating expenses from: 

a) Membership revenues; and 

b) Affiliate commissions earned through partnerships with privacy-respecting companies such as Incogni, NordVPN, Proton, and similar organizations. 

c) Tuition from Shield Up! Trainings 

The Pool is calculated and distributed annually, typically within 90 days after the close of the calendar year. 

Each completed Quest earns one (1) Badge towards the Privacy Bonus Pool. 

The total Privacy Bonus Pool is divided by the total number of Badges earned by all members; each member’s payout equals the number of Badges earned multiplied by the per-Badge calculated value. 

Bonus payments are not guaranteed, not ownership distributions, and are contingent upon the availability of funds in the Privacy Bonus Pool. They may be issued as cash, credit, or discounts on future membership dues. 

SummerSnow reserves the right to withhold, delay, or adjust payments in cases of error, fraud, or insufficient funds. 

Independent Program 

The PrivacyMatters2u Initiative is not a cooperative, investment vehicle, or security offering. 

Membership fees and bonuses are based on participation and educational engagement, not equity ownership or dividends. No part of this program constitutes a promise or guarantee of profit. 

Taxes 

Members are responsible for reporting any Privacy Bonus payments received as personal income, where applicable under federal, state, or local law. SummerSnow may issue IRS Form 1099-MISC if bonuses exceed reporting thresholds. 

Affiliate Partnerships

Affiliate partnerships (e.g., with Incogni, NordVPN, Proton) are for educational and funding purposes. 

The Initiative may receive commissions when members or the public purchase products or services through referral links. Affiliate relationships do not imply endorsement. SummerSnow is not responsible or liable for any interaction you may have with any affiliate or your relationship with any affiliate. By following a link from the Initiative website, you acknowledge and agree that you are leaving the Initiative website and are responsible for familiarizing yourself with the terms and conditions and privacy policy of any third party website, whether affiliate or non-affiliate. 

Intellectual Property 

All content, logos, training materials (including Shield Up), videos, graphics, and text associated with the Initiative are owned by SummerSnow. Members are granted a limited, personal, non-transferable, revocable license to view and use these materials for personal educational purposes only. 

Disclaimer & Limitation of Liability 

Membership in the Initiative does not guarantee any specific outcome, financial return, or data-privacy result. Membership participation and quest completion are voluntary. 

SummerSnow and its affiliates are not responsible for any data loss, technical issues, or damages arising from privacy actions taken by members (e.g., account deletions, settings changes, or third-party software use or malfunction) arising from participation in the Initiative or use of its materials. 

Use of the Initiative-provided materials is at your own risk. 

Termination 

Membership may be cancelled by either party with written notice. If you cancel your membership at any time, it will terminate at the end of your then-current subscription year. 

SummerSnow reserves the right to discontinue the Initiative or modify its structure at any time, with reasonable notice to members. 

Returns 

All purchases from this website are non-refundable. If you purchase an Initiative-branded item from the third-party website Printify, refunds are governed by Printify's policies. 

Governing Law 

These Terms are governed by and construed in accordance with the laws of the State of Minnesota, without regard to conflict of law principles. 

By joining the PrivacyMatters2u Initiative, you acknowledge that you have read, understood, and agree to these Terms & Conditions. 

DISCLAIMER OF WARRANTY 

YOUR ACCESS TO AND USE OF THE CONTENT IS AT YOUR SOLE RISK. ALL MATERIALS, INFORMATION, SERVICES AND CONTENT ARE PROVIDED “AS IS,” WITH NO WARRANTIES OR GUARANTEES WHATSOEVER. SUMMERSNOW EXPRESSLY DISCLAIMS TO THE FULLEST EXTENT PERMITTED BY LAW ALL EXPRESS, IMPLIED, STATUTORY, AND OTHER WARRANTIES, GUARANTEES, OR REPRESENTATIONS, INCLUDING, WITHOUT LIMITATION, THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT OF PROPRIETARY AND INTELLECTUAL PROPERTY RIGHTS. WITHOUT LIMITATION, SUMMERSNOW MAKES NO WARRANTY OR GUARANTEE THAT THE CONTENT OROR THE SERVICES WILL BE UNINTERRUPTED, CORRECT, COMPLETE, TIMELY, SECURE, OR ERROR-FREE OR THAT DEFECTS IN THE SERVICES OR THE CONTENT WILL BE CORRECTED. 

YOU UNDERSTAND AND AGREE THAT IF YOU OBTAIN MATERIALS, INFORMATION, CONTENT, OR SERVICES, YOU DO SO AT YOUR OWN DISCRETION AND RISK AND THAT YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGES THAT MAY RESULT, INCLUDING LOSS OF DATA OR DAMAGE TO YOUR COMPUTER SYSTEM. 

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF WARRANTIES, SO THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU. 

LIMITATION OF LIABILITY 

IN NO EVENT WILL SUMMERSNOW BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES OF ANY TYPE WHATSOEVER RELATED TO OR ARISING FROM THE SERVICES OR THE CONTENT OR ANY USE OF THE SERVICES OR THE CONTENT, OR OF ANY SITE OR RESOURCE LINKED TO, REFERENCED, OR ACCESSED THROUGH THE SERVICES OR THE CONTENT, INCLUDING, WITHOUT LIMITATION, SQUARE, PAYHIP, EMAILOCTOPUS, AND SPONSORED LINKS, OR FOR THE USE OR DOWNLOADING OF, OR ACCESS TO, ANY MATERIALS, INFORMATION, PRODUCTS, OR SERVICES, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOST SAVINGS OR LOSS OF PROGRAMS OR OTHER DATA, EVEN IF SUMMERSNOW IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS EXCLUSION AND WAIVER OF LIABILITY APPLIES TO ALL CAUSES OF ACTION, WHETHER BASED ON CONTRACT, WARRANTY, TORT, OR ANY OTHER LEGAL THEORIES. 

AGREEMENT UPDATES 

SummerSnow reserves the right to make changes to this Agreement at any time SummerSnow will inform people of changes to the agreement by email 30 days in advance, and continuing to participate will constitute agreement to updated terms If any change to this Agreement is found invalid, void, or for any reason unenforceable, that change is severable and does not affect the validity and enforceability of any remaining changes and the remainder of this Agreement. Your continued use of and access to the Content, the Initiative, and the SummerSnow services after changes to this Agreement constitutes your acceptance of the changes. If you do not agree to any changes, you must stop accessing or using the Content and the Initiative. 

DISPUTES 

You agree that this Agreement and your purchase of Content from SummerSnow are governed by the laws of the State of Minnesota, without regard to conflict of law principles. You hereby consent to the exclusive jurisdiction and venue of the courts, tribunals, agencies and other dispute resolution organizations in Minneapolis, Minnesota, in all disputes arising out of, relating to, or concerning SummerSnow products and/or this Agreement. If any part of this Agreement is invalid or unenforceable under applicable law, the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the Agreement shall govern. 

Contact 

For questions about these Terms, membership, or the Privacy Bonus Program, contact: 

📧 info_privacymatters2u@proton.me

📍 SummerSnow Publications LLC – Minneapolis, MN 

Effective Date: October 2025

Operated by: SummerSnow Publications LLC (“SummerSnow,” “we,” “our”)

Contact: info@privacymatters2u.com

1. Our Commitment to Privacy

We believe privacy is a fundamental right.

The PrivacyMatters2u Initiative collects only the minimal personal information necessary to manage memberships, deliver materials, and process the annual Privacy Bonus.

We do not sell, rent, or trade personal information to any third party.

2. Information We Collect

When you join, we collect:

• Name and email address (for member communications)
• Mailing address (for merchandise fulfillment)
• Payment information (processed securely by Payhip/Stripe)
• Optional Quest completion details (used solely to verify participation)

We do not collect or store sensitive personal data such as government IDs, social security numbers, or private account credentials.

3. How We Use Your Information

Your information is used only to:

• Manage membership and send program updates
• Deliver Welcome Packages and Certificates
• Track Quest completions for bonus eligibility
• Issue Privacy Bonus payments
• Provide discounts and affiliate offers from privacy-respecting partners

Affiliate links (e.g., Incogni, NordVPN, Proton) are tracked only through anonymous referral IDs and never tied to individual member identities.

4. Data Sharing

We share limited data only with trusted service providers essential to operations such as payment processors, shipping platforms, and email systems all of whom are required to protect your data under strict privacy agreements.

We do not share member information with advertisers, data brokers, or analytics firms.

5. Data Retention

We retain member records only as long as necessary to fulfill the purpose of membership and comply with legal or accounting obligations.

You may request deletion of your data at any time by emailing info@privacymatters2u.com.

6. Your Rights

Members may at any time:

• Request access to, correction of, or deletion of their data
• Withdraw consent for communications
• Request confirmation of any data we hold

7. Relationship to SummerSnow Publications LLC

The PrivacyMatters2u Initiative operates as a program under SummerSnow Publications LLC.

All data collected through this program is used only for the Initiative’s activities and is not shared or combined with other SummerSnow operations, such as publishing, acting, or multimedia projects.

8. Security

We use industry-standard encryption, password protection, and secure servers for all member information.

9. Updates

We may occasionally update this policy to reflect changes in our practices or legal requirements. Members will be notified of any material changes via email or website notice.

10. Contact

For any privacy questions or requests, contact us at:

info@privacymatters2u.com

SummerSnow Publications LLC – Minneapolis, MN